After graduating from QUT with a Bachelor of business (marketing) and journalism, Harrison went on to work in content marketing for an established marketing agency. Here she met her fellow founders of The Exposure Co who were working across other key areas of search engine optimisation and social media marketing.
Together they decided to found The Exposure Co, which specialises in connecting products and brands with authenticate influencers.
Influencer marketing is all about leveraging off the power of social media identities and tapping into an individual’s already engaged audience.
Currently, Harrison works on managing the influencer side of the business, whereas her business partner manages the clients. Together they work with influencers across a number of platforms including Instagram and Snapchat, and a number of clients across industry’s, such as beauty, health, fashion, food etc.
While Harrison has clearly ended up working more in the business side of her studies, she credits her journalism degree to assisting her in becoming an effective communicator and writer, skills she believes are crucial in any work environment.
To discover more about The Exposure Co, visit their website.