It’s a phenomenon of our generation to see everyday, normal, non-celebrities made famous through their social media identities. There’s usually a quality about them that drives their ‘Instafame’ – maybe they own a very cute French bulldog, they have an interest in yoga or they just lead a jet-setting life – and that helps them rack up their followers. Once they hit the 5000 follower mark they can be considered an influencer and start attracting the interest of marketers.
As a QUT student, Alexandra's travels through developing countries has allowed her to see first-hand how people live and the problems they face particularly in the area of housing. This has led to her current work in Haiti helping build sustainable communities.