It’s a phenomenon of our generation to see everyday, normal, non-celebrities made famous through their social media identities. There’s usually a quality about them that drives their ‘Instafame’ – maybe they own a very cute French bulldog, they have an interest in yoga or they just lead a jet-setting life – and that helps them rack up their followers. Once they hit the 5000 follower mark they can be considered an influencer and start attracting the interest of marketers.
After gaining his Diploma of Architecture in 1973, John’s career path led to the UK, where he has built an impressive portfolio of sport and leisure projects in Britain, Europe, UAE, Russia and South Africa.
Specialised marketing concepts such as blogging, search engine optimisation and content marketing are competing for audiences' attention. Emerging from this avalanche of marketing buzz is the user-focused practice of growth hacking. No Walls talked to business entrepreneur Tomer Garzberg about how to discern the champs from the chaff when it comes to effective business communication.