communicate

Exploring student perspectives at QUT’s School of Communication: Panda Hui

By T.J. Thomson/ Media and Communication
Hear international media and communication and business student Panda Hui reflect on her experience at Australia’s top-ranked School of Communication.

In 2018, QUT’s School of Communication launched its newly developed Bachelor of Communication degree allowing students to enroll in any of its five study areas: Digital Media, Media and Entertainment Industries, Journalism, Professional Communication, and Advertising and Public Relations.

Additionally, students in select study areas can pursue double degrees in business, information technology, justice, law, science, nutrition science, and public health, allowing them greater career flexibility and additional post-graduation options.

The Creative Industries Faculty, in which the School of Communication is housed, hosts more than 5,000 students. Of these, more than 10% are internationals and 63% are women. In 2019, QUT’s School of Communication was recognised as the country’s best and the 16th best worldwide. Beyond these statistics, though, what’s it like to be a student in our School?

Image by Dr T.J. Thomson, FHEA

“I chose to study in the School of Communication at QUT because I understand that it is extremely outstanding in the field and is well known by the industry.”

Q: What attracted you to QUT/The School of Communication?

At first, I chose to study in the School of Communication at QUT because I understand that it is extremely outstanding in the field and is well known by the industry. Furthermore, I have always been interested in exploring multifaceted human interaction and communication studies provide a window for me to have a glimpse of that.

Q. What skills or experiences learnt here will you take with you beyond the university?

In the study of communication, instead of gaining specific skills, I believe the learning experience has shaped my way of thinking that allows me to perceive the world with multiple perspectives that are beyond the frameworks of teaching materials.

Q. What advice do you have for students who want to study here?

Learn, unlearn, relearn. Repeat.

Q. What’s something you’ve learnt here that would be difficult to learn on your own or elsewhere?

I started to study media and comms in Brisbane at the right time when it began to develop and grow into something bigger. A degree like that comes in really handy in observing how a city is unfolding and becoming and QUT definitely provides the essential learning environment that nurtures my perspectives and critical thinking.

Q. What was your motivation in selecting a double-degree program and what has been your experience so far with it?

My motivation for selecting these specific areas of study (International Business and Media and Communication) was because I was extremely into international media companies like BuzzFeed and Alphabet and thought that this combination would help me to gain insight in the relevant fields. So far my experience with the combination is that it seems to allow me to have a broader perspective compared to people my age and to understand the world through different people’s eyes.

My degrees really broaden my perspectives in understanding the world with different filters. They helped me not just to grow and learn as a student, but also consolidate me as a person, my beliefs and passion. I would say my degrees provide a lot more than just a certificate, but really shape who I am as an individual.


Hopefully these insights will provide a better perspective into what it’s like to be a student at Australia’s top-ranked School of Communication. If you’ve already completed a bachelor’s degree and are interested in further study and up-skilling your career, consider our newly launched Master of Digital Communication course or a doctoral-level qualification.